The Beats By Dre project was a challenging and very rewarding project. The project was high-profile with a very short timeline and we took it over from another agency that couldn’t deliver. Our task was to find a way to engage viewers during the grand opening of the flagship Beats By Dre store in SOHO.
We came up with a strategy to engage viewers using an interactive kiosk app, it was displayed on a large touchscreen PC with Beats Audio. The app used a video with a social giveaway component to capture leads and create new customers. We had 9 business days to collaborate as team and execute. My team and I really came together during that project, the long nights and collaboration really improved our chemistry. I believe that chemistry and culture are necessary ingredients to great creative. Culture and chemistry can’t be faked and everyone has to buy in and contribute.